Introduce the current role first

Explain what the lawyer does now, the matters they work on, and their role within the firm. Avoid beginning with a long educational history when the reader is trying to understand present-day relevance. A short opening paragraph should give orientation. More detailed background can follow in labelled sections that allow someone to find a particular qualification or area of experience quickly.

Verify credentials at the source

Check names, roles, education, admissions, and professional distinctions against reliable records supplied or confirmed by the lawyer. Distinguish current information from historical achievements. Do not leave a former position looking like a present appointment. Keep the verification and approval date in the editorial file, and agree who will notify the website owner when admissions, employment, or other material details change.

Add context without revealing protected details

Describe experience in ways that help readers understand the work, while obtaining appropriate review of confidentiality and permission issues. An interesting matter is not automatically suitable for public discussion. Where examples are used, make their status clear and avoid implying that a past outcome predicts another. Broad claims about exceptional skill should receive the same scrutiny as statements placed on the homepage.

Use a clear, repeatable page structure

Give every biography a recognisable layout while allowing its content to remain individual. Possible sections include current practice, selected background, education, and admissions. Use an accurate portrait if one is available and label it appropriately. Do not fill an absent field with invented detail. Consistent presentation helps visitors compare relevant facts without suggesting that every lawyer has an identical professional story.

Review the whole impression

Read titles, badges, captions, testimonials, and descriptive copy together. ABA Model Rule 7.1 provides a useful reference on misleading communications, but local rules determine a firm’s obligations and may address particular advertising terms. Have the responsible lawyer review the finished page, not just the text document. Schedule another check when the person’s role changes or the site receives a major redesign.

From reading to doing

Put it into practice

  • Explain the lawyer’s current work first.
  • Verify and date credential checks.
  • Review experience descriptions and permissions.
  • Keep a named owner for biography updates.

Reference point: American Bar Association, Model Rule 7.1, “Communications Concerning a Lawyer’s Services.” This article does not establish compliance with any jurisdiction’s advertising rules. Reviewed September 30, 2026.

General editorial guidance. Assess technical and professional requirements for the actual website, audience, and jurisdiction.